Cubs fans, never fear: #BRYZZO is here

Cubs fans, never fear: #BRYZZO is here

MESA, Ariz. -- Kris Bryant and Anthony Rizzo have partnered to form "#BRYZZO," and Major League Baseball is going to market the two young Cubs as part of the league's "#THIS" campaign.

"It should be funny," Bryant said of the ad campaign, scheduled to start later this month. "It's us just being goofballs."

Rizzo announced "#BRYZZO" on his Twitter, posting a photo with a caption that reads, "@KrisBryant_23 and I made it official today #bryzzo." The two are seated in an office, looking very corporate-like, despite being in their Cubs uniforms.

"I thought it would be fun," Bryant said. "Of course, [Rizzo] was on board -- he loves that stuff."

Rizzo didn't want to reveal details.

"You're going to have to wait and see -- I can't spill the beans," he said.

Outlook: Rizzo, 1B, CHC

Bryant already has endorsement deals with adidas and Red Bull, and on Thursday, he launched his connection with Express clothing. Does he like the exposure?

"I like it to a certain extent," he said. "You have to pick and choose what you think is good for you and what represents you, and I think all the stuff I've done so far kind of shows me as a person and my personality. I don't want to just do stuff to get out there. I've never been the type to seek the attention. I just want to be another guy here in the clubhouse. Some of the stuff is fun. I wear the Express, so it's nice to connect with them and do that. It should be a fun year."

Carrie Muskat is a reporter for MLB.com. She writes a blog, Muskat Ramblings. You can follow her on Twitter @CarrieMuskat and listen to her podcast. This story was not subject to the approval of Major League Baseball or its clubs.