Rays announce new hires, promotions

ST. PETERSBURG -- Rays president Brian Auld announced several personnel changes within the organization on Friday.

"The Rays' organization is built on the strength of its remarkable employees, and I am both proud and excited to announce these hires and promotions," Auld said. "The individuals we are recognizing today are proven professionals who will continue to carry the Rays to new heights."

Jeff Cogen has joined the organization as chief business officer, which includes overseeing the ticket sales and service, corporate partnerships, marketing and communications departments.

John Higgins will now oversee the finance department, in addition to his responsibilities as senior vice president and general counsel.

Melanie Lenz will now oversee the broadcasting and community relations departments, in addition to her responsibilities as senior vice president of strategy and development.

Brian Richeson is now vice president of ticket sales and marketing. Eric Weisberg has been promoted to senior director of fan experience.

Sean Liston has been promoted to director of corporate partnership services. Amy Miller has been promoted to director of marketing.

Bill Chastain is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.