The Atlanta Braves have named Adam Zimmerman Vice President of Marketing, effective January 4, 2016. He will report to Derek Schiller, Braves Executive Vice President of Sales and Marketing.
Zimmerman's responsibilities will include the management and strategy for all marketing and branding of the Braves. This will include leading consumer and digital marketing, community affairs and game entertainment for the team. Zimmerman will also play a pivotal role in the development of technology offerings for fans as well as the use of data analytics. Additionally, Zimmerman will help with the marketing strategy for The Battery Atlanta, the Braves new mixed-use development project adjacent to SunTrust Park.
"The Braves have the largest geographic marketing territory in Major League Baseball and we are excited to have Adam's vast experience lead the marketing evolution of the Atlanta Braves organization." said Schiller. "His background and approach to the business will be instrumental as we move into SunTrust Park and The Battery Atlanta and reach our goal of becoming the best sports and entertainment experience by combining our rich history with a new approach to fan experiences and technologies."
Zimmerman has spent the last 18 years with CSE (formerly Career Sports and Entertainment), most recently as agency president, successfully generating new business, managing their existing portfolio an leading the award winning agency with cutting edge programs and fan engagement through technology. While at CSE, Zimmerman also crafted a partnership with MIT, and created CSE Evolve, an in-house lab to keep up on the latest technologies. Zimmerman has also taught a graduate class on sports business at the University of Georgia.
"The opportunity to be a part of this iconic organization just as they embark on their next chapter was incredibly exciting to me," said Zimmerman. "The scope and scale of SunTrust Park and The Battery Atlanta in addition to helping craft the next generation of a sports and entertainment destination that will attract not just local but national and international attention only comes around once in a lifetime."
A native of Dunedin, Florida, Zimmerman is a graduate of the University of Florida and resides in Vinings, Georgia.