The 2015 Wild Card games set new records for multi-platform audience consumption, including North American television audiences, in the four year history of the format.
On television in the U.S., the Wild Card games on ESPN and TBS averaged 7.942 million viewers, an increase of +48% versus last year (5.364 million) and the highest average U.S. audience in the format's history. The games were the two most-watched Wild Card games in the four years of the format.
NORTH AMERICAN TELEVISION
When including viewership in Canada on Sportsnet (Rogers), the average North American television audience for the Wild Card games was 8.673 million, a North American record for the round and an increase of +47% versus last year (5.896 million). The American League Wild Card Game was the most-watched Wild Card Game ever in Canada (981,000), an increase of +124% versus last year's AL Wild Card game on the same network.
MLBAM LIVE DIGITAL DATA RATINGS (LDDR)
For the American and National League Wild Card games, MLBAM's first-of-its-kind Live Digital Data Ratings (LDDR) study which analyzes fan consumption across its flagship digital products exclusively during live game windows, showed per game averages of 17.9 million minutes consumed and 1.9 million unique sessions. The LDDR study for the Wild Card showed increases of +237% for minutes consumed and +154% for unique sessions over the per game averages during the 2015 regular season.
Additional highlights from the 2015 Wild Card round include:
- Most-watched Wild Card Game ever (NL Wild Card on TBS; 8.3 million viewers)
- Most-watched MLB game (AL Wild Card; 7.6 million viewers) on ESPN in 12 years
- Most-viewed MLB game on cable television since 2011 (NL Wild Card on TBS)
- Highest-rated MLB game ever on ESPN in Houston (AL Wild Card; 14.8)
- Highest-rated MLB game on any network (NL Wild Card on TBS; 21.8) in Chicago in 10 years
- Highest-rated MLB game on ESPN in New York (AL Wild Card; 12.0) in three years
The full Postseason schedule can be found on MLB.com/Postseason.
Sources for the data include Nielsen, Numeris, and Adobe Analytics.