Winners also receive two tickets to the game against the New York Yankees that evening, along with a professional photo commemorating the experience. Fans can submit their bids at www.redsox.com/ALS. All proceeds from the auction will benefit the ALS Association.
David Ortiz, Dustin Pedroia, Hanley Ramirez, Pablo Sandoval, Xander Bogaerts, Mookie Betts, and Brock Holt are all expected to participate.
The Ice Bucket Challenge, which raises awareness ALS, also known as Lou Gehrig's Disease, was an international phenomenon last year. The Red Sox recently joined Pete Frates and Pat Quinn, co-founders of the challenge, in re-launching the successful fundraising campaign at Fenway Park.
Frates, a Massachusetts native and former captain of the Boston College baseball team, was diagnosed with ALS in 2012. The club honored Frates at a special ceremony at Fenway Park on Opening Day this year by signing him to a contract.
"We're honored to be associated with the Frates family and to have the opportunity to help bring attention to this devastating disease," said Adam Grossman, Red Sox, SVP of Marketing and Brand Development. "What Pete and Pat have accomplished through the ice bucket challenge initiative - raising global awareness and much needed funds to support critical research - is nothing short of amazing and we're proud to be part of this movement."
According to the ALS Association, 5,000 people are diagnosed with ALS annually in the United States, with an average life expectancy of two to five years after diagnosis. Someone with the disease dies every 90 minutes in the U.S. Also, $2 billion is the estimated cost to develop a drug to slow or stop the disease's progress, and costs of ALS patient care can exceed $250,000 out-of-pocket per year, above and beyond what insurance covers.