"The White Sox are not going to be dressed like a bunch of peacocks," said former White Sox owner Bill Veeck at a press conference to introduce the uniforms in 1976. "There is a difference between color and elegance… between style and class. You will be awed…Comiskey Park will replace Paris and New York as the fashion center of the World."
The White Sox wore the jerseys from 1976-1981, including three games (game one of a double header on August 8, and August 21 and 22) in 1976 with shorts. Franchise greats to sport the collared jerseys in 1976 include Hall-of-Famer Rich "Goose" Gossage, two-time All-Star Chet Lemon as well as two-time All-Star and current White Sox ambassador Carlos May. White Sox greats also wore the 1976 jerseys in later seasons including Hall-of-Fame catcher Carlton Fisk (1981), six-time All-Star slugger and current assistant hitting coach Harold Baines (1980-1981), current White Sox radio broadcaster Ed Farmer (1979-1981) and current White Sox television broadcaster Steve Stone (1977-1978).
"This uniform was the ugliest I have ever worn, but it also was the most comfortable I have ever worn," said Farmer about the uniforms he sported during his time playing with the White Sox from 1979-1981.
"These particular jerseys represent one of the most exciting years that the White Sox have had, which was the very offensive minded 'south side hitmen' of 1977," said Stone of the throwback uniforms that he wore from 1977-1978. "The jerseys bring back memories of many runs scored."
"It was the most comfortable - not the prettiest - uniform I ever wore," said Baines, who made his major-league debut wearing the blue and white uniforms. "No belt, length of pants didn't matter; you just had to put on your socks to be ready. I'm just glad I didn't have to wear the shorts!"
"We are thrilled to bring a present-day social media trend - Throwback Thursday - to life in the ballpark as we honor an old baseball craze that came to life on the South Side in 1976," said Brooks Boyer, White Sox senior vice president of sales and marketing. "Generations of baseball fans remember the unique look of the 1976 uniforms, and we hope Throwback Thursday will bring fans of all ages together to share their fond memories and create new ones at the ballpark."
In addition to the throwback uniforms, fans will see retro elements throughout the ballpark, including signage, video highlights and photos from the era the uniforms were worn. Fans can share their favorite White Sox moments by using the hashtag #SoxTBT.
Tickets for all games are available at whitesox.com, the U.S. Cellular Field ticket office (Monday-Friday from 10 a.m.-6 p.m.; Saturday-Sunday 10 a.m.-4 p.m.) or by calling 866-SOX-GAME.