ATLANTA -- MillerCoors will be the official beer partner of the Atlanta Braves, as well as a prominent partner within the adjoining mixed-use community starting in 2017. MillerCoors will leverage its portfolio of dynamic brands to engage consumers throughout the new development.
The sponsorship will include prominent signage and branded entertainment throughout the development. At the cornerstone, a completely reimagined Chop House will be led by Coors Light.
The iconic Chop House will be re-invented within SunTrust Park and will feature three levels, including two party decks and a new field level which can be turned into a large group area directly behind rightfield. Totaling 10,000 square feet of hospitality space, the Chop House will include a full menu, a variety of beer choices and a burger restaurant concept space. (Renderings of the Chop House can be seen at http://mlb.mlb.com/atl/ballpark/suntrust-park/renderings/chop-house-renderings/)
"From the outset of this endeavor, we have sought to create a vibrant and engaging environment for fans attending Braves games, as well as for the visitors to our development. We could not achieve that goal without a premier partner like MillerCoors," said Derek Schiller, Braves executive vice president of sales and marketing. "MillerCoors has been a longtime partner with our organization and they feature some of the most iconic beer brands in the world. We are excited to have them join us as we work to build a destination that will be unlike anything else in America."
Smith & Forge Hard Cider will become the official hard cider and Peroni Nastro Azzuro will be the official import of the Braves. MillerCoors will bring these and other brands to life through custom packaging, exclusive consumer promotions and Braves-themed retail point of sale throughout the southeast.
"We are excited to strengthen our partnership with the Atlanta Braves," said Andy England, MillerCoors chief marketing officer. "The team's tradition of success, vision for the future and the passion of their fans are the reasons we've been partners since 2010. We're thrilled that MillerCoors and our diverse portfolio of beers will be part of this exciting future."
SunTrust Park is being developed by the Braves in partnership with Cobb County, the Cobb-Marietta Coliseum and Exhibit Hall Authority and the Cumberland CID, and will be completed by Opening Day 2017. Located in Atlanta at the intersection of I-75 and I-285 in the bustling Cumberland CID, SunTrust Park will flow directly into the surrounding development, creating a vibrant atmosphere with unique shops, restaurants, offices, residences and entertainment venues that are accessible 365 days a year.