"It means a lot to me, especially in Cincinnati," Frazier said. "You've got a lot of people that are excited about this, me as well. Hopefully, we can get a bunch of guys in the All-Star Game and we'll see from there. To be asked to is an honor, and hopefully I can represent Cincinnati at that time."
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Frazier, 29, broke into the Major Leagues in 2011, and became a first-time National League All-Star in 2014.
"Last year was a fun experience for me. God willing, I can get in again and have a couple of guys to look up to and help out," Frazier said.
Frazier will be an ambassador for the Reds and Major League Baseball in all things All-Star related, including doing his part for creating buzz and awareness about the multitude of events taking place around Cincinnati during All-Star Week.
"I talk a lot about Cincinnati and a lot about what's going to be happening. I know there will be a bunch to do from [July 8] until the 14th when the All-Star Game is."
Some of those events include the T-Mobile All-Star FanFest at the Duke Energy Convention Center, the Color Run MLB All-Star 5K, presented by Nike on July 11, All-Star Sunday at Great American Ball Park featuring the Sirius XM All-Star Futures Game and the All-Star Legends and Celebrity Softball Game on July 12, the Gatorade All-Star workout day and Home Run Derby on July 13 and the All-Star Red Carpet Show presented by Chevrolet before the big game itself on the 14th.
Past All-Star spokespersons have included star players like Derek Jeter, Albert Pujols, Joe Mauer and David Wright.
Frazier embraced his new role and couldn't wait to spread the All-Star message.
"I just love doing these kinds of things," Frazier said. "When you play for a city that loves you and loves your team, you've got to give back a little bit. Something as little as this means a lot."
Mark Sheldon is a reporter for MLB.com. Read his blog, Mark My Word, follow him on Twitter @m_sheldon and Facebook and listen to his podcast. This story was not subject to the approval of Major League Baseball or its clubs.