As the St. Louis Cardinals begin their 124th season of play in the National League today, the team has launched another #CardsFanFlix fan engagement promotion to encourage fans to submit videos singing "Take Me Out to the Ballgame." The winning video, which will be selected by a fan vote, will be shown on the scoreboard during the 7th Inning stretch at the Cardinals - Reds game on Wednesday, July 29th. The winner will also be treated to a VIP experience that includes 10 tickets to the game.
"We hope to encourage individual fans, church choirs, school groups, local organizations and all fans with talent to show us their creativity with their version of this baseball classic," said Ron Watermon, Vice President of Communications. "We are encouraging fans to have some fun putting their own fresh mark on this classic song that embodies what we all love about the game of baseball."
The "Take Me Out to the Ballgame" Talent Contest is the second in a series of several #CardsFanFlix promotions the team has planned this season to encourage fans to create videos that celebrate the Cardinals. Over seventy videos were submitted to the Ultimate Fan Video Contest that was launched on March 2. A winner of that contest will be announced this week and will enjoy the ultimate fan experience on Opening Day in St. Louis next week - four tickets to enjoy the game from the President's box. Fan videos can be viewed at www.cardinals.com/ultimatefan
Fans who participate in the "Take Me Out to the Ballgame" Talent Contest are asked to create a video up to three minutes in length. While fans must respect copyright laws and keep things in good taste, they are encouraged to be creative, show off their talent and convey their enthusiasm for the St. Louis Cardinals. Fans can submit a video via Vine, Instagram, Twitter, Facebook, YouTube or any other public platform, but in order to be eligible for the contest they must provide the Cardinals a link to the video and complete a short submission form on the contest web page.
Through the #CardsFanFlix fan engagement effort this season, the St. Louis Cardinals hope to tap into the increasing trend of user-generated video content made possible by advances with mobile technology and social media. Social media platforms such as Facebook, Vine, Instagram and Twitter have all seen increased video content. YouTube estimates that approximately 300 hours of video is uploaded to YouTube every minute.
Fans can learn more about #CardsFanFlix at cardinals.com/fanflix. Fans can join the conversation by using #CardsFanFlix.