The partnership between the Rangers and Cholula includes the sponsorship of the Cholula Porch. Cholula will also receive identification around Globe Life Park through home plate and LED signage. In addition, the company is partnering with the Texas Rangers Foundation's just keep 'livin program on an incentive initiative to send 20 students on a trip to Los Angeles in June when the Rangers play the Dodgers. First baseman Prince Fielder is also supporting that incentive program.
Cholula is the Official Hot Sauce of the Texas Rangers and is the only hot sauce found at Globe Life Park in Arlington. The partnership between Rangers and Cholula is now in its fourth season.
"The Texas Rangers are excited to unveil the Cholula Porch," said Jim Cochrane, Rangers Sr. Vice President, Partnerships & Client Services. "We have enjoyed a productive partnership with Cholula over the last several years and are very pleased to extend that to include the naming rights of one of Globe Life Park's most recognized spaces."
"Cholula Hot Sauce is very proud to have this wonderful new space to showcase the premium and versatile features of our product portfolio," commented Ken Janso, Cholula Food Company's Director of Sales. "Our partnership with the Texas Rangers has been a great experience. We encourage all fans to experience a game on the Cholula porch and enjoy our products with the great food being served here and throughout the ballpark."
"We were heading into our fourth year with the Rangers and really wanted to step things up," added Anthony Torre, Co-Founder, Spitball Advertising. "The team at the Rangers presented the opportunity to do just that. This new space is a great showcase for the Cholula brand. The design and build out of the Cholula Porch was carefully crafted to help further elevate the brand image. Look for some great photo opportunities."
The Cholula Porch club space has been fully renovated and features a main open-seating area of more than 7,000 square feet on one level. In addition to serving as a full service area for the All You Can Eat tickets on game days, the Cholula Porch can seat over 400 for other events while accommodating nearly 1,000 total guests. Full catering service will be provided by the Rangers concessionaire, Metroplex Sportservice.
Other amenities of the Cholula Porch club space include:
- A full kitchen that measures nearly 2,000 square feet and can be used to cater a variety of functions
- A permanent buffet on the east side of the space that features service from four different points (two on each side)
- A permanent bar on the west side of the space that allows for easy access from the All You Can Eat seats
- A new AV system
- Expanded restrooms plus two family restrooms
- Improved and renovated lower lobby off Randol Mill Road
The renovated space originally housed Friday's Front Row Grill (1994-2003) and Rawlings All-American Sports Grill (2004-2008) before being utilized for the All You Can Eat seating beginning in 2009.
Architects for the project were Populous and Sterling Barnett and Little. Manhattan Construction was the contractor.
It marked the fifth consecutive off-season in which the club has made renovations to Globe Life Park in Arlington, a period in which the Rangers will have allocated approximately 50 million dollars in ballpark improvements and upgrades.
ABOUT CHOLULA HOT SAUCE:
From its century old recipe to the iconic wooden cap, Cholula Hot Sauce continues to elevate the flavors of every meal. The subtle blend of unique peppers delivers a heat that accentuates without dominating. Cholula Hot Sauce is available in Original, Chili Garlic, Chili Lime, Chipotle and our newest flavor Green Pepper. Our diverse offerings pair well with meat, fish, poultry, vegetables, fruit and even ice cream and pizza. Cholula Hot Sauce has been a proud sponsor of multiple baseball teams and "The Flamethrower" since 2010 and continues that partnership this year with the Texas Rangers, Atlanta Braves, San Diego Padres, Cincinnati Reds and Chicago Cubs. The Cholula Porch with the Texas Rangers is the first dedicated club space for the brand. To learn more about Cholula and for inventive recipes, please visit www.Cholula.com.