Royals announce new & extended partnerships for 2015

The Kansas City Royals announced today several new corporate partners for the upcoming season, in addition to partnership extensions with several current Royals sponsors as the Club heads into the 2015 season.

"We're pleased to solidify and grow our family of partners," said Michael Bucek, Royals Vice President-Marketing & Business Development. "We look forward to having them on board for the 2015 season of Royals baseball as we defend the American League Pennant."

Extended Partnerships

Boulevard: Craft & Draft featuring Boulevard is a new and unique approach to the social experience of baseball. Craft and Draft, located in the left field corner of Kauffman Stadium on the Loge Level, will offer more than 75 beer varieties to connect both baseball fans and beer fans alike, making it one of the best craft beer destinations in the Major Leagues. The menu will take a handcrafted approach to gastro pub fair with an emphasis on fresh and local ingredients. The destination will also showcase a quick-fire pizzeria allowing fans to customize their own pizza from a large selection of toppings.

Budweiser: Budweiser has renewed its long-standing relationship with the Royals that will include a new Shock Top Tavern concept offering new varieties of the popular beer in the right field concourse area of Kauffman Stadium.

Commerce Bank: New features will showcase Commerce Bank, a charter Royals corporate partner and banking service provider since the franchise's inception in 1969. Displays will highlight the connection between Commerce Bank, the title sponsor of the Royals Hall of Fame, and the team's proud history and exciting future. Many new features and exhibits will highlight the 2014 run to the American League Championship.

Kansas City Steak: Beginning on Opening Day, The Kansas City Steak Company®, the Official Steak Company of the Kansas City Royals, will now be found at a number of Kauffman Stadium concession locations. Their famous steak burgers will be featured throughout the stadium, along with a specific branded stand offering a variety of Kansas City Steak Company products.

Majestic: The popular merchandise brand will be working with the Royals to promote National Jersey Day on Friday, May 22 vs. the St. Louis Cardinals. Fans will be encouraged to wear their jersey to the game, which will also include special giveaways and promotions throughout the night.

Miller Lite: Miller Lite has renewed its partnership with the Royals that will feature a refreshed look at the popular Miller Lite Fountain Bar. In addition, Miller Lite watch parties at various locations will continue throughout the season and will include special promotions for fans to win great prizes, courtesy of Miller Lite.

New Era: New Era has extended its relationship with the Royals which will include new merchandise offerings and an additional kiosk location to better serve fans.

United Airlines:  United has extended its relationship with the Royals as an Official Airline Partner and will continue to fly the team on all road trips.

New Partnerships

Kansas Lottery: Throughout the season, the Kansas Lottery will be offering great second chance drawing prizes as a part of its popular games including autograph items, tickets and special ballpark experiences. 

McCormick Distilling:  Just in time for Opening Day, McCormick Distilling's 360 Vodka has launched a limited-edition commemorative Kansas City Royals bottle. For each closure on the Royals bottles returned to the distillery, 360 Vodka will make a donation to Royals' Charities. During games, fans can enjoy 360 Vodka throughout Kauffman Stadium at the Baseline Bars on the concourse or the 360 Bullpen Bar located inside Rivals Sports Bar.

Salty Iguana: A local favorite for more than 20 years, Salty Iguana will now be serving from the Salty Iguana Food Truck in the Outfield Experience during select games in the 2015 season. Fans will also be able to find Salty Iguana's famous Iguana dip served all season long at KC Cantina locations. 

Skippy Peanut Butter: Skippy will sponsor the Kids Fun Run taking place after the Sunday home games this season. In addition, Skippy will serve as presenting sponsor of the Kids Run the Show promotion at Kauffman Stadium on Sunday, July 26. Kids can register to be selected to participate in stadium duties for the designated game.

Stone Hill Winery: The Preferred Wine of the Royals, these local Missouri wines can be found throughout Kauffman Stadium in 2015 and beyond.

Visit KC/Missouri Tourism: Visit KC and Missouri Tourism have teamed up with local area attractions CoCo Key Water Resort at Holiday Inn Kansas City, the Nelson-Atkins Museum of Art, Kansas City Zoo and the Negro Leagues Baseball Museum for select Buck Nights on Fridays at The K. Fans can find special offers from each of the attractions throughout the season following Buck Nights and throughout the season at the Outfield Experience Token Booth and Sluggerrr Kids Meal concession area.