Royals to enhance guest experience at Kauffman Stadium

Front Office, Aramark Management and Front Line Staff to Receive Specialized Training from 7 Star Service

KANSAS CITY, MO - In an effort to enhance the guest experience at Kauffman Stadium, the Kansas City Royals have partnered with Aramark and 7 Star Service to provide guest services training to all Royals front office, Aramark management staff and front line event staff members.  

Throughout this week, guest experience expert Ruby Newell-Legner, founder of 7 Star Service, will be in Kansas City to provide leadership skill training to event staff supervisors. Newell-Legner will serve as the keynote speaker at the "Kauffman Stadium Event Staff Leadership Dinner" today at 5:30 p.m. in the Kia Diamond Club. 
"We are excited to partner with Aramark in utilizing Ruby for our staff training as we continuously strive to enhance the customer service experience at Kauffman Stadium," said Anthony Mozzicato, Royals Director of Guest Experience. "She will help give our organization the additional tools needed to exceed the service expectations of our fans and guests."

On Friday, Newell-Legner will lead a four-hour Service Transformation training session for all Royals front office associates and the Aramark management team. The training begins at 9:30 a.m. and will focus on enhancing leadership customer service excellence throughout both organizations. Newell-Legner will also assist Mozzicato in starting a Guest Experience Staff Council. The council will be made up of representatives from all departments and will focus on measuring service and recommending ways to improve guest experience.

"If you can keep a fan engaged, you will have a fan for life," Newell-Legner said. "Fans today are looking for more than a live sporting event; they are looking for an entire experience."

About Ruby Newell-Legner:
Fan Experience Expert, Ruby Newell-Legner, is dedicated to enhancing customer service for the sports and entertainment industry. Since 1994, she has delivered more than 2,300 training sessions and has worked side by side with thousands of sports and entertainment venue leaders to design and construct customized "7 Star" service models. Newell-Legner has helped 28 professional sports teams and more than 100 venues create a fan-centric culture. She created and delivered staff development programs for guest relations staff for venues hosting Super Bowl XLI, the 2006 & 2013 Grey Cup, the 2008 US Open (tennis) and the 2010 Olympics. You can find out more about Newell-Legner at and or call 303.933-9291.

For more information, members of the media may contact the Royals Publicity Department at (816) 921-8000.