This year's campaign features 12 players, manager Lloyd McClendon and coaches Howard Johnson and Chris Woodward.
"Where Did it Go?" - Featuring Fernando Rodney, Nelson Cruz, Logan Morrison. Fernando Rodney shoots an imaginary arrow into the air after each save. Logan Morrison and Nelson Cruz, who debate whether the "air arrow" is real, get a surprise when it lands.
"Bat Control" - Featuring Robinson Cano, Lloyd McClendon, Howard Johnson and Chris Woodward. Robinson Cano's ability to hit to all fields is now well known to Mariners fans. Coaches Howard Johnson and Chris Woodward devise an experiment during batting practice to test his skill. Manager Lloyd McClendon gets involved with a tough assignment for Robbie, who hits it out of the park.
"Intensely Intense" - Featuring Felix Hernandez, J.A. Happ,. Hisashi Iwakuma, James Paxton and Mike Zunino. Felix gets pretty fired up while he's pitching, especially when he gets a big out to end an inning. That intensity presents problems when Felix's teammates try to take a group photo after practice.
"Hawt Corner" - Featuring Kyle Seager, Charlie Furbush, Tom Wilhelmsen and the band "Hawt Corner." Gold Glove third baseman Kyle Seager is a bit embarrassed when an '80s "hair band" is inspired to celebrate his fielding prowess in song. Turns out bullpen mates Charlie Furbush and Tom Wilhelmsen are not only huge fans of Kyle's, they're "Hawt Corner's" biggest fans, too.
As in year's past, the commercials are the result of a creative collaboration between the Mariners and Seattle agency Copacino+Fujikado. The commercials are shot on location in Peoria, Arizona, and directed by Blue Goose Productions of Mercer Island.
The campaign was created by Seattle-based Copacino+Fujikado, the Mariners long-time ad agency.
Advertiser: Seattle Mariners
Executive Creative Director: Jim Copacino
Creative Director/Writer: Mike Hayward
Associate Creative Director/Writer: Andrew Gall
Art Director: Andy Westbrock
Production Company: Blue Goose Productions
Director: Ron Gross
Executive Producer: Bill Hoare
Account Supervisor: Cole Parsons
Account Coordinator: Melody Kromer
Broadcast Producer: Kris Dangla
Editor-Troy Murison, Dubs. Inc.
Digital Post Production-Kevin Adams, Workbench