At Bat reinvents itself for Apple Watch

At Bat reinvents itself for Apple Watch

A new Major League Baseball season begins next month, and for the first time you will be able to follow what happens with At Bat on a wearable device. At Bat, the highest-grossing sports app in history, will be available when the Apple Watch becomes available in many countries on April 24. The app was highlighted on stage during Apple's event on Monday announcing more details of its first new product in five years.

Apple Watch will enable Major League Baseball Advanced Media to deliver an exciting, convenient and innovative way to engage with At Bat and content on your wrist.

If you go to the Apple Watch page on the company's website, you can see how apps will be customized for that experience. At Bat is one of a half-dozen main examples that let you slide through a variety of expected looks. Live stats, pitch-by-pitch updates, player details, highlights and scores from around the league are featured examples when you forward through the five slides that are shown.

In the meantime, At Bat has come out of the gate in 2015 as the top-grossing app across North America, topping the rankings in the U.S., Canada and Mexico since its recent launch. Spring Training exhibitions are underway, and millions of fans are following them live on At Bat.

MLB.TV Premium subscribers receive a free upgrade to the complete suite of At Bat's premium features. Fans also may subscribe to At Bat and have access to its premium features on the Apple App Store or Google Play for a yearly subscription of $19.99, covering more than 2,500 live MLB games in 2015 from Spring Training through Opening Day to the World Series. Subscribers also may pay $2.99/month with the recurring billing offering.

With an At Bat subscription, users will have multiplatform live audio access for portability to listen to home, away and Spanish-language audio feeds to desktop and laptop computers. Subscribers also will be able to get full premium feature access across iPhone, iPod touch, iPad, supported Android smartphones and tablets and Amazon Kindle Fire and Fire Phone.

Mark Newman is enterprise editor of Read and join other baseball fans on his community blog. This story was not subject to the approval of Major League Baseball or its clubs.