• Be optimistic. The Royals enjoyed a terrific season in 2014, a truly magical ride. And our plan is to build on that.
• Be proud. Win or lose, be assured that this Royals team gives 100 percent every play in an effort to win. That's all you can ask for.
• Be a believer. All the ideas and planning that general manager Dayton Moore started with back in 2006 came to fruition last season. And this is a proud organization that should remain competitive for titles from here on.
Jeffrey Flanagan is a reporter for MLB.com. Follow him on Twitter at @jflanagankc. This story was not subject to the approval of Major League Baseball or its clubs.