The Miami Marlins today announced the creation of a new Miami Marlins Corporate Engagement Program, Baseball to Business (B2B). B2B is a unique platform that connects team partners, community leaders and corporate clients, and the various businesses they operate.
"B2B was developed to connect the dots between members in the Marlins' business community, assisting their organizations to be more productive and successful," said Marlins Vice President of Sales and Service Ryan McCoy. "The platform is a one of a kind venture that creates opportunities for corporate clients and partners to use their Marlins relationships to improve business. We are excited to add this powerful benefit to our corporate clients at no additional cost above their Marlins investment."
B2B actively engages members through a variety of strategic networking events, special engagements, speaker series and luncheons as well as an industry-leading philosophy of proactive relationship building. Members of B2B receive personal attention from the Marlins Executive Membership Team. A member profile is generated based on a needs assessment, review of annual goals and customer identification process. Following the creation of client profiles, members will be introduced through signature programs, such as "Leading Off," "The Pitch" and "On Deck." The events will be followed by the Marlins Difference Maker, an executive team that actively researches and finds common needs between members, links them together and provides support for businesses to create opportunities to drive their own success. There are three levels of the program: Silver, Gold and Platinum. These levels include various benefits based on the client's investment with the Marlins.
All events will be premium in nature, themed, include a Marlins executive/player/talent/alumnus, limited in size, and designed to introduce members and their guests to one another. The program contains two marquee events, the Championship Series '97 and '03 events, which are the most privileged experiences. These two progressive special event experiences are restricted to Platinum B2B members and their guests.
For more information on Baseball to Business, please visit Marlins.com/B2B.