Dodgers introduce "We Love LA" 2015 advertising, marketing and digital campaign
LOS ANGELES - The Los Angeles Dodgers today launched their 2015 "We Love LA" advertising, marketing and digital campaign that will be incorporated across the Los Angeles DMA and will include print, digital, television, radio and out-of-home components.
"Since 1958, the fans of Southern California have had a love affair with the Dodgers, our broadcasters and Dodger Stadium, and the feeling has been mutual," said Dodgers' Executive Vice President and Chief Marketing Officer Lon Rosen. "What better way to express our admiration to our fans for their overwhelming support than with this year's slogan, `We Love LA'"
"We Love LA" debuted this morning on dodgers.com and graphics will be displayed at Saturday's FanFest. The 2015 campaign will be incorporated in the club's print ads, radio spots and other sales collateral. It will be displayed on billboards and bus shelters, and television advertising will launch in February.