Arizona Diamondbacks select Levy Retail Group as partner to drive 2015 season enhancements

Retail renovations set to begin at Chase Field

The Arizona Diamondbacks announced a new partnership with Levy Retail Group to manage all retail merchandising operations at Chase Field, including an off-season renovation of on-site retail facilities. Building on Levy's longtime relationship as the D-backs' official dining and hospitality partner, the new agreement expands the award-winning restaurant company's operations to deliver a fully integrated fan experience. Levy Retail Group will begin renovations this November, in partnership with HKS Architects, Shawmut Design & Construction and 555 International, an award-winning global design, development and fabrication firm.
 
"We have an incredible opportunity to significantly improve our fan experience, and we are thrilled to have Levy bring their level of excellence to our retail operations," said D-backs President & CEO Derrick Hall. "They have been an invaluable partner to us and are making a significant investment in the D-backs because they share our vision for creating the best fan experience in all of sports."

"With this expanded partnership, we are able to apply a range of guest insights and creativity," said Andy Lansing, President and CEO of Levy Restaurants. "Our focus is on designing the ultimate, all-around game day for every fan from the very first moment they walk into the ballpark to the team brand they take home with them. This is a natural step in our approach to innovative hospitality, and we are pleased to partner with the D-backs to elevate every aspect of their fans' experience."

Renovations include the reimagining of the flagship store, two additional stores located on the Suite Level and Upper Concourse, and eight merchandise kiosks throughout the stadium. To create a more dynamic shopping experience for fans, Levy will re-concept each retail outlet by theme to offer a wider variety of specialty items and Chase Field exclusive merchandise, including stands focused on women and children, among others.

Customization is also a theme for redesigned retail elements with a new expanded line of Authentic Collection, featuring gear worn by the players on the field, where fans can select items celebrating their favorite players and moments. Fans can choose from an expanded array of customizable jerseys, caps, bats, novelties and more to show their D-backs pride in style.

Digital menu boards will be added throughout the concession stands at Chase Field allowing the team to cross-promote special retail offers as well.

Outside the ballpark, Levy will drive sales with a new walk-in retail truck offering fans exclusive merchandise and memorabilia. The mobile merchandise and marketing unit will debut in early December and serve as the fans' primary outlet to purchase D-backs merchandise during the holiday season while renovations take place on the Team Shop at Chase Field. It will be located on the Gila River Casinos Plaza just outside Game Seven Grill and will be open during normal business hours. Upon completion of the renovation, the mobile unit will accompany the D-backs to many of their community events around the Phoenix metropolitan area, including D-backs Baseball Academy events, Street Team appearances and Arizona Diamondbacks Foundation events, among others.

About Levy Restaurants
Founded 1978, Levy has pioneered premium sports and entertainment dining and remains one of America's fastest growing and most critically acclaimed restaurant companies. Named one of the 10 most innovative companies in sports by Fast Company magazine, Levy's diverse portfolio includes award-winning restaurants, iconic sports and entertainment venues including retail operations for Wrigley Field, the Chicago Cubs, Bulls and Blackhawks; convention centers, and major events like the Super Bowl, World Series, US Open Tennis Tournament, Kentucky Derby, NHL, MLB and NBA All-Star Games. For more, visit www.levyrestaurants.com or follow us on Facebook or Twitter.

555 International
Launched in Chicago more than 25 years ago, 555 International is an award-winning global design, development and fabrication firm that manufactures the items essential to the business needs of its clients. Staffed by experts in creating environments that people want to be in, 555 has become known for its unmistakably bold, dynamic approach to client needs, stressing innovation, functional design and the integration and creation of specialized materials and finishes. For a full client roster or more information, please visit www.555.com.